which of the following is true of consumer magazines?

• 8 September 2023

c. space units They are not bought by the general public as they offer specialized and in-depth information. e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: It offers lower consumer receptivity and engagement. National advertisers tend to avoid weekly newspapers because of: their duplicate circulation with daily newspapers. False. B. b. geographic selectivity Which of the following is true of magazine advertising? It offers lower C. flat They do not require the use of creative options. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? B. E. Creative inflexibility. Which of the following is true of newspapers as an advertising medium? O 1.33 of a hamburger per magazine. E. Creative inflexibility, The Suave Teen is a Canadian publication that primarily targets high school teenagers. She did not pay for the magazine and left it at the reception where it was initially placed. D. general-interest consumer magazines. B. A. ink-jet binding A. primary readership. D. overrun. The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. The company is using this as a test run to identify which ad offers greater receptivity. A clothing retailer would use an island ad to: break through the clutter typically found in newspapers. They are usually printed in alternate copies of a specific magazine. Under the DAGMAR model, a _____ can be performed by, and attributed to, advertising rather than to a combination of marketing factors. B. C. Thin penetration of households E. the greater creative flexibility available in specialized magazines. B. overrun When advertisers buy newspaper space based on combination rates, it means the advertiser gets no discount for quantity or repeated space buys. D. They are printed on a weekly basis due to the large volume of news. C. professional More companies buy advertising _____ than in any other medium. Which of the following is considered to be an advantage of newspapers as an advertising medium? D. multiplying the readers per copy by the circulation of an average issue. They are useful for reaching general consumers of services. A. The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): The company believes that the popularity and reputation of the magazine will enhance the image of its products. d. a gatefold The ads are set to be launched in alternate copies of a particular issue. C. It states that copies would be counted as non-paid circulation if they were sold at more than 50 percent of its initial cost estimate. C) advertisers are using more alternative media. They are generally considered unsuitable for national advertising due to their high cost. B. Greater creative flexibility : Over the past decade, newspapers have experienced a(n) ________ decline in their revenue from classified advertising: Which of the following are considered to be primary users of local display advertising? A. bleed page. C. are not used enough to be considered a separate advertising category. B. limited frequency. Most magazines devote less than 30 percent of their pages to advertising and clutter is typically controlled. A. A. Low clutter level They are suited to marketers interested in reaching general consumers of services. In this scenario, Finn's Hallmark News is a: They offer several valuable specialized services to advertisers. Lack of geographic selectivity B. b. selective binding E. Creative options in newspapers are extensive due to the simple black-and-white layout. Which of the following is true of consumer magazines? d. some combination that is not given above. and more. d. work with only that agent. B. printacular. They deal with products or services that are meant for personal use. Magazines are a highly specialized medium that reach specific target audiences. E. Costs. They are suited to marketers interested in reaching general consumers of services. Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. This is an example of _____ advertising. C. Professional C. they provide information on the lifestyle characteristics of the individuals who read various magazines. In the social consumer decision journey, which of the following objectives deals with marketers reacting to specific issues regarding the product or brand at a personal level? Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. C. Circulation Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. It uses column widths 2-1/16 inches wide. B. classifieds C. Limited selectivity C. multisensory ad. These individuals would be willing to pay over $200 for a good pair of running shoes. a. B. Low lead time C. Low lead time B. guaranteed readership. B. craft magazines. A. A. standard advertising units. E. niche publication. It must be a business publication. B. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? B. they furnish accurate information about the number of magazines in circulation that are actually read. D. result in horizontal promotional conflict among advertisers. d. card stocks d. They are also known as B2B publications. It also features several advertisements for men's products such as watches, clothing, and grooming products. D. magazines contain limited ads, thus advertising clutter is not an issue. c. work with only buyer's brokers D. Controlled circulation Show how the company reported cash flows from financing activities during 2016 (the current year). Which of the following statements is true of consumer magazines? C. They are sold only through circulation. A. magazines specifically target consumers of tobacco products. The test can be used as part of the process of measuring effectiveness of each ad. E. bleed runs, A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. Semiannual interest is payable on June 30 and December 31 each year. A. Cross-boarding This practice is known as: In order to obtain advertising time on Master Quiz, a popular TV show, Bedazzle Cosmetics, bought a commercial spot before the new season of Master Quiz began. D. permanence 1. Lack of prestige We reviewed their content and use your feedback to keep the quality high. Warm Weave is most likely to be using a(n) _____ scheduling method. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. E. hinder the evaluation of the overall benefits of an advertising media. It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. There are many aspects to health like psychology, nutrition, fitness. D. Industrial This is an example of a(n) _____ publication. a. D. flat rates. The computer manufacturer would do best to use a(n) _____ appeal to announce the breakthrough. The ability to generate a large number of ideas around a creative idea. D. They enable the creation of hundreds of copies in a continuous sequence. Verified answer. _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. A. craft e. Automakers, Zest & Taste Corp. came up with a new ad for the food products that it wants to advertise in a renowned national food magazine. B. Magazines are a highly specialized medium that reach specific target audiences. A. ROP National advertisers tend to avoid weekly newspapers because of: A. gatefolds C. lifestyle C. trade magazines. It must be published on a controlled-circulation basis. E. distracters. Which of the following is a characteristic of magazine-based advertising? Which of the following is true of newspaper advertisements? E. overrun. This ad is an example of a(n): DigiSafe Inc. makes security systems for computer networks. Which of the following is an example of a media vehicle? During ad breaks in TV programs, some viewers change channels to avoid commercials. A. break through the clutter typically found in newspapers. ch 12 quiz.docx - 150/200 chapter 12 1. The NsDaily, a It offers relatively lower reach and frequency than other media. Quiz 5 attempts Flashcards | Chegg.com A. historically farms were not perceived as businesses. B. classified advertising Mass Communication: Media Literacy and Culture - Chapter 5 - Quizlet One ad contained an image of a popular female celebrity while the other contained a lesser-known model on the front cover. Which of the following is true of magazine advertising? The test can be used as part of the process of measuring effectiveness of each ad. C. they provide entertainment along with news and information to magazine readers. A. D. cost per thousand system. D. Selective binding _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs. D. a printacular What is the purpose of a business plan submitted with a loan application? c. Consumer magazines created by organizations for their members d. Sponsored magazines mainly contain ads and are self-sufficient D. farming is considered as a community service occupation. Raiment Inc. manufactures sewing machines. They do not enable marketers to use geographic selectivity. Newspaper supplements All of the following statements are true, except: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. B. A. D. flat rate Lead time B. C. Prestige A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. E. SAU rate, Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. E. Clutter. In this scenario, Pluto is using _____. Economics questions and answers.

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